Developing a marketing strategy that works for you is not something that can be done overnight. It takes careful planning, a dedicated team and a clear roadmap of all the steps along the way. An often overlooked step is choosing your channel.
A keyword in the marketing industry is authenticity. More and more we embracing the idea that not everything has to be perfect and polished. KFC embodied this realisation with the help of PS21, an independent creative company based in Spain. PS21 believes that, to make ideas that change everything, putting creativity at the center of all you do is key. That’s why, according to them, they don’t do advertising, they use the transformative power of creativity to evolve society.
As marketers, SME owners or brand managers we do a lot. And most of what we do is for our customer. We want to share our brand message with them, educate them on our products and services and add value to their lives through creating an authentic connection with them. Of course we all have creative ideas on how to achieve this, but how do we know if those ideas are working? We implement Key Performance Indicators.
The specific marketing tools marketers, brand managers and SME owners will find useful will depend on the strategy and goals of the company and the brand. But having a broad understanding of all the tools available will help us focus in on what we want to achieve and how to do so. At its core the efficient marketing strategy entails creating content, publishing content to various platforms, promoting that content so that as much of our audience as possible will get to see it and then analysing the effectiveness of those efforts.
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