Tools & Software

Protecting Your Brand’s Reputation: Cybersecurity

It’s 2023 and the marketing landscape is changing. Thanks to social media and accessible tools like Google Analytics, Wix, and Meta’s suite of platforms and software there are so many opportunities to thrive.

Global Marketing Basics: The Importance Of An International Perspective On Marketing

Just a handful of decades ago international travel was new and wonderous, bringing with it obstacles and inconveniences that required intensive planning – remember traveller’s cheques and international calling cards for pay phones? Today, thanks to the advancements in the travel and almost all other industries, (thank you banks and cell phones) international travel is now much simpler.

Case Study: Colgate And Massive Music Create A Sonic Brand Identity

The Colgate Sonic Identity Campaign is poised to have a lasting impact on the marketing industry. Sonic branding is gaining traction as an essential element of brand identity, especially in a digital world where audio content consumption is on the rise. This campaign demonstrates the potential of sonic elements to reinforce brand recognition, evoke emotions, and enhance the overall brand experience.