Marketing strategies

Back To Basics – Marketing Recap: Successful Campaigns And How To Execute Them

A marketing campaign is a cohesive, multi-channel effort designed to achieve a specific business objective by engaging and influencing a target audience through various touchpoints. It integrates a blend of creative content, digital platforms, data analytics, and emerging technologies like social media, AI, mobile marketing, and in-app advertising.

Your Google Roadmap – A Crash Course in Search Rankings

Google’s search algorithm is complex and constantly evolving, but its primary goal remains the same: to deliver the most relevant and helpful content to users. As marketers brand managers and SME owners it is essential that we understand how Google ranks content, because if we follow those rules the content that we produce will get in front of the people who need it most – our audience, loyal customers, and eager consumers.

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