Future is here

Asus, a brand synonymous with innovation in computing technology, has always been at the forefront of pushing boundaries. They began experimenting with 3D technologies as early as the late 2000s, responding to the growing demand for immersive visuals in gaming, entertainment, and professional applications.

As technology continues to evolve at a rapid pace, it is crucial for marketers, brand managers, and SME owners to keep their ear to the ground when it comes to emerging tech. Staying informed about advancements in technology can provide a competitive edge and open up new avenues for innovation and customer engagement.

The research conducted by The Swiss Federal Institute of Technology Lausanne (EPFL) not only marks a significant milestone in medical science but also opens up a realm of possibilities for marketing and branding. Their recent research, combining a machine-learning algorithm, a robotic arm, and a brain-computer interface (BCI), marks a significant breakthrough for tetraplegic patients—individuals who are unable to move their upper and lower bodies due to severe spinal cord injuries or neurological disorders.

Mixed reality is captivating because it creates a unique, immersive experience that engages users on multiple sensory levels. In mixed reality, virtual and physical objects coexist, enabling users to manipulate and interact with both.