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Future is here

Case Study – LinkedIn Helps Adobe Go Virtual

LinkedIn is the world’s largest professional networking platform. They aim to create economic opportunity and make the world’s workforce more productive and successful. The addition of their integrated Marketing Solution service did just that.

Subject Lines In Email Marketing – How To Get It Right

Email marketing is one of the most important yet misunderstood tools for marketers today. It’s a fast-paced world and many people struggle to keep a schedule, stay in the know and achieve all they need to get done in a single day.

Marketers and the Multi-Generational Workforce

Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.

Using 3D Printing Tech to Market Your Brand

Marketers and Brand Managers are in a unique position. They need to be comfortable in the creative and operations aspects of a business – on the one hand, making sure that all activities stay true to the heart of the brand and on the other, playing a role in improving the bottom line.

Top 2022 digital trends in marketing

OK marketers! How many things do you have on your list to do today? Trust us, reading this list of 13 Digital Marketing Trends you should know MUST be one of them. Marketing Managers, Brand Managers and SME Owners need to be completely in sync with how our customers communicate with each other, so that we know how to tailor our marketing to communicate with them.

A securely stored digital contract

Art is such a huge part of our culture. Most of us have a favourite art form and we all know that, be it music, literature or imagery, art has value far beyond just what we pay for it. That’s why having proof that you have ownership of an important piece of art, matters. NFTs do just that – they secure an art owner’s place in history with an incorruptible digital contract.

The bridge between realities

When you say “meta” what do you mean? It’s usually a self-referential. Meta News is news about the news. So the Metaverse is universe of universes – a completely new reality with endless possibilities. Find out exactly what it is and what it can do for you.

5 ways marketers can use deepfake

Mark Hamill’s Luke Skywalker was first seen in 1977, the actor no longer has the same face, but his character appeared in the recent streaming show The Book Of Boba Fett seemingly unaged. The deepfake technology is being embraced by Hollywood, but savvy marketers are not being left behind. Learn 5 ways to use deepfakes to further your brand goals.