Future is here

The research conducted by The Swiss Federal Institute of Technology Lausanne (EPFL) not only marks a significant milestone in medical science but also opens up a realm of possibilities for marketing and branding. Their recent research, combining a machine-learning algorithm, a robotic arm, and a brain-computer interface (BCI), marks a significant breakthrough for tetraplegic patients—individuals who are unable to move their upper and lower bodies due to severe spinal cord injuries or neurological disorders.

Mixed reality is captivating because it creates a unique, immersive experience that engages users on multiple sensory levels. In mixed reality, virtual and physical objects coexist, enabling users to manipulate and interact with both.

Originating from the aerospace industry in the early 2000s, digital twins are making their mark. A digital twin is a virtual replica of a physical object, process, or system. Using the virtual replicas, we can then adjust variables at fraction of the cost of real-world experiments to study the effects of twinning.

In recent years, the convergence of neuroscience and technology has led to remarkable advancements in artificial intelligence (AI) and machine learning. One such breakthrough is the development of artificial neurons on silicon chips, which mimic the functionality of biological neurons and hold immense potential for revolutionising various industries, including marketing and brand management.