Case Study: H&M And Their Sustainability Initiatives

Today’s consumer wants to connect with brands who have the same values. Authenticity, a personal touch and sustainability are on the minds of all of our audiences. How did H&M take this information and integrate it into their value proposition.

The Tough Side Of Tech – Knowing When To Call It

Have you heard of X – the moonshot factory? X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of people around the globe. A division of Google LLC, founded in 2010, they take a creative and people-centred approach to the objectives and processes of a traditional corporate research lab.

Elements Of A Marketing Strategy: Competitor Analysis

In order for a marketing strategy to be effective, it is imperative that a competitor analysis is conducted in order to gain valuable insights into the competitive landscape. This allows businesses to understand their position relative to their competitors and create marketing strategies that are more effective.

Let’s Untangle Marketing Channel From Marketing Medium

Developing a marketing strategy that works for you is not something that can be done overnight. It takes careful planning, a dedicated team and a clear roadmap of all the steps along the way. An often overlooked step is choosing your channel.