Case Studies

Case Study: Apple’s “Shot On iPhone” Challenge

Advancements in digital devices, particularly smartphones, have revolutionized the way people capture, share, and consume content. The ubiquity of high-quality cameras in smartphones has democratized photography, empowering individuals to become creators and storytellers in their own right. Apple’s “Shot On iPhone” challenge exemplifies the cultural impact of digital devices, showcasing the creative potential of smartphone photography and its ability to inspire and connect people around the world.

CASE STUDY: Malibu and GoSpook, “A Bit Of Sunshine”

Augmented Reality (AR) technology has revolutionised the way brands engage with consumers, blurring the lines between physical and digital experiences. AR advancements have not only transformed advertising but have also had a profound impact on culture, shaping how people interact with brands and consume content.

Case Study: WhatsApp New Year’s Campaign Short Film

We can all feel the shift toward more emotionally charged narratives, even in digital and tech-centric spaces. Brands may increasingly recognize the value of weaving emotional connections into their stories to foster a sense of community and loyalty among users.