LinkedIn is the world’s largest professional networking platform. They aim to create economic opportunity and make the world’s workforce more productive and successful. The addition of their integrated Marketing Solution service did just that.

Email marketing is one of the most important yet misunderstood tools for marketers today. It’s a fast-paced world and many people struggle to keep a schedule, stay in the know and achieve all they need to get done in a single day.

Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.

Marketers and Brand Managers are in a unique position. They need to be comfortable in the creative and operations aspects of a business – on the one hand, making sure that all activities stay true to the heart of the brand and on the other, playing a role in improving the bottom line.