Certain technology and devices are so much a part of our daily lives that we almost forget that we survived without it. As we discussed in our article about the multi-generational workforce almost everyone in any industry has lived through big changes in how we do things. We all fondly tell the younger generation “back in my day”, but an emerging trend in tech means that they’ll most likely get to experience that for themselves.
We all want to give our customers the most authentic and genuine experience. We believe in our brands, and we know the value that it can add to their lives, so we share who we are and what we do in ways that will create connections with them and forge long term loyalty.
Apps are the language of our consumers. A key rule in marketing is to be where your customers are and if your customers are always on their mobile phones, then that’s where you should be. And although the value of encouraging the youth to learn to code can never be understated – the world moving in a more digital direction after all – those of us who are already entrenched in an industry that started off analogue have to keep up by using tools that make navigating the digital world more efficient for our objectives and success.
It’s extremely helpful to have a visual representation of the journey your customers take when engaging with your brand. This journey must include obstacles and motivators that the client might encounter on the journey, pain points that will encourage the client to seek out solutions from your brand, and of course, a destination – the endpoint that you want your customer to reach.
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