Human decision-making is influenced by a myriad of factors ranging from personal preferences, and social influences, to situational dynamics and often made in comparison to available alternatives.
The struggle between choosing comfort and pursuing growth is deeply ingrained in human psychology and reflects the tension between security and the inherent human drive for progress. This conflict can be attributed to several factors.
The Nike “Dream Crazy” campaign is expected to have a lasting impact on the marketing industry by showing that brands can be agents of change. It highlights the potential for companies to tackle complex issues, authentically engage with their audience, and contribute to important social causes.
Erik Erikson, a giant in developmental psychology, shed light on the intricate process of forming identity. In the context of marketing, his thoughts on self-knowledge and patience resonate deeply. Marketers must embark on a journey of understanding their brand’s core identity to effectively relate to and be patient with their customers’ evolving needs.
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