Affiliate marketing usually involves promoting a product or service to a specific target audience, but along with the rest of our world, and in the age of social media, that process has evolved.
By now we should all have a content strategy. Everywhere that your brand lives online, be it your website, social platforms, or in the conversation between your consumers themselves, needs to have content that is curated by you.
The Cadbury “Good Luck Girls” campaign was a resounding success, achieving its goals of raising awareness about the gender disparity in education while maintaining Cadbury’s brand values of joy and inclusivity. The campaign’s success can be attributed to its powerful storytelling, strategic partnerships, and multi-platform engagement.
The goal of marketing is for brands to connect with their audience. For the idea of a brand, what it stands for and the value it offers to take up residence in the minds and hearts of people who are passionate about that brand. To do so marketing must be relevant to the people, so we can’t view marketing in a vacuum.
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