For behaviour to occur, three elements must converge: motivation, ability, and triggers. Motivation alone is not enough; it needs to be accompanied by the ability to perform the behaviour and a well-timed trigger to prompt action.
A fundamental principle in behavioural economics emphasises the significance of reducing friction in the decision-making process.
By acknowledging the dynamic nature of reality as a spectrum rather than a fixed point, as described in the Amos Tversky quote, we are compelled to reevaluate traditional paradigms and embrace a more fluid understanding of human experiences.
Maya Angelou’s insight serves as a potent reminder that in the grand tapestry of human interactions, emotions reign supreme. It is not rationality, but emotions, that colour our memories and shape our perceptions.
USA
UK
AMSTERDAM
ITALY
DUBAI
SWEDEN
EGYPT
SA
