CASE STUDY: Malibu and GoSpook, “A Bit Of Sunshine”

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Augmented Reality (AR) technology has revolutionised the way brands engage with consumers, blurring the lines between physical and digital experiences. AR advancements have not only transformed advertising but have also had a profound impact on culture, shaping how people interact with brands and consume content. Malibu and GoSpooky’s AR street advertising campaign, “A Bit Of Sunshine,” exemplifies the power of AR in creating immersive brand experiences that captivate audiences and drive engagement.


Malibu, a leading brand of rum, is renowned for its tropical and sun-drenched image. With its vibrant and playful brand identity, Malibu has become synonymous with fun, relaxation, and escapism, making it a favourite choice among consumers seeking a taste of the tropics.

Challenge: The challenge for Malibu was to create a campaign that would resonate with consumers and bring the brand’s tropical spirit to life in a unique and immersive way. The goal was to leverage AR technology to create an interactive experience that would not only drive brand awareness but also deepen consumer engagement and foster positive brand associations.


The campaign transformed ordinary street advertisements into interactive AR experiences, allowing passersby to engage with virtual elements overlaid on the physical environment. Users could interact with tropical-themed animations, such as palm trees, sunsets, and Malibu-branded elements, creating a playful and engaging experience.

Social Media Integration climbed as the campaign encouraged users to share their AR experiences on social media platforms, amplifying the reach and impact of the campaign. By incorporating shareable content, Malibu and GoSpooky leveraged the power of social media to extend the campaign’s reach and generate user-generated content.


This campaign is poised to have a lasting impact on the marketing industry by showcasing the potential of AR technology to transform traditional advertising mediums into interactive and engaging experiences. Moving forward, marketers are likely to increasingly embrace AR as a powerful tool for creating immersive brand experiences that resonate with consumers and drive meaningful engagement. The success of the “A Bit Of Sunshine” campaign demonstrates that AR technology has the ability to redefine how brands connect with consumers in the physical world, blurring the lines between reality and virtuality. As AR continues to evolve and become more accessible, marketers will look to this campaign as a prime example of how to leverage technology to create memorable and impactful brand experiences. By embracing AR, brands can unlock new opportunities to engage audiences, foster brand loyalty, and drive business results in an ever-changing digital landscape.

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