If you’re a seasoned professional, sometimes certain terms can throw you for a loop. As the younger generation is introduced to our workforce, we see a resurgence of old ideas repackaged for a new generation, or an old generation that has access to new technologies.
You have an amazing product or service and there are people out there who need it and are waiting to buy it from you. But they’re not going to find you. You have to find them. That’s why you have to know WHO your audience is, in order for you to find them.
Email marketing is one of the most important yet misunderstood tools for marketers today. It’s a fast-paced world and many people struggle to keep a schedule, stay in the know and achieve all they need to get done in a single day.
Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.
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