It’s not a buzzword, it’s an essential element of our marketing strategy – personalization. We have to talk to customers on their level. We have to engage with them in a way that is meaningful to them. We use our brand language, but we communicate in ways that relate to our audience. That’s why we segment. We tailor our message according to the types of customers.
We stand on the shoulders of giants. Everything that we have accomplished in our careers, social, and personal lives have been paved by great people who came before us. So, as marketers, SME owners and brand managers let’s see how our peers in the industry have taken how we do things to the next the level.
Quite simply – because it will impact what we do, how we do it and who we do it for. Previous articles have touched on a few remarkable advances in AI, before we check out a few more let’s recap.
The modern marketer knows that they have to make use of multiple methods and strategies to successfully market their brand. We use data and analytics to make smart choices and gain insights into what our customers are doing and how and why they are doing it. We optimise our website experience, making sure those who need us find us, and we convert those with a strong interest in our brand and products into loyal customers who keep coming back. We personalise our content so that our customers truly find value. And we run digital campaigns to get the word out on what we are doing for our customers so they can experience all we have to offer.
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