As professionals committed to drawing our audience closer to our brand our efforts are often focused on reaching the most amount of people and showing them what type of value our brand adds to their lives, turning browsers into new customers.
The arsenal of tools at a marketer’s disposal plays a pivotal role in shaping success and crafting a compelling narrative and delivering it effectively to your audience requires not just creativity but also the right set of instruments.
The reciprocity principle, a fundamental aspect of human interaction, illuminates the dynamics of give and take in various contexts, shaping relationships and influencing behaviours.
For behaviour to occur, three elements must converge: motivation, ability, and triggers. Motivation alone is not enough; it needs to be accompanied by the ability to perform the behaviour and a well-timed trigger to prompt action.
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