Over the past decade, the proliferation of smartphones and tablets has revolutionised the way people access information and conduct business. According to a report by Statista, mobile devices accounted for approximately 54.8% of global website traffic in 2021.
Google’s search algorithm is complex and constantly evolving, but its primary goal remains the same: to deliver the most relevant and helpful content to users. As marketers brand managers and SME owners it is essential that we understand how Google ranks content, because if we follow those rules the content that we produce will get in front of the people who need it most – our audience, loyal customers, and eager consumers.
A campaign that is likely to have a lasting impact on the marketing industry by demonstrating the power of embracing a brand’s unique characteristics and using them to drive engagement is Marmite’s “Mind Control” campaign.
The research conducted by The Swiss Federal Institute of Technology Lausanne (EPFL) not only marks a significant milestone in medical science but also opens up a realm of possibilities for marketing and branding. Their recent research, combining a machine-learning algorithm, a robotic arm, and a brain-computer interface (BCI), marks a significant breakthrough for tetraplegic patients—individuals who are unable to move their upper and lower bodies due to severe spinal cord injuries or neurological disorders.
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