#digital

Case Study: Discover Makes Soccer Fans Love The Ref

Discover’s “Catch The Referee” campaign successfully leveraged a culturally relevant theme to create an engaging and interactive marketing initiative. By combining innovative concepts with strategic cross-platform deployment and real-time engagement, Discover was able to capture the public’s attention, drive conversations, and increase both brand engagement and conversions.

Your Google Roadmap – A Crash Course in Search Rankings

Google’s search algorithm is complex and constantly evolving, but its primary goal remains the same: to deliver the most relevant and helpful content to users. As marketers brand managers and SME owners it is essential that we understand how Google ranks content, because if we follow those rules the content that we produce will get in front of the people who need it most – our audience, loyal customers, and eager consumers.

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