Originating from the aerospace industry in the early 2000s, digital twins are making their mark. A digital twin is a virtual replica of a physical object, process, or system. Using the virtual replicas, we can then adjust variables at fraction of the cost of real-world experiments to study the effects of twinning.
Augmented Reality (AR) technology has revolutionised the way brands engage with consumers, blurring the lines between physical and digital experiences. AR advancements have not only transformed advertising but have also had a profound impact on culture, shaping how people interact with brands and consume content.
Monitoring media coverage and tracking brand mentions across various channels are essential components of effective strategies that marketers, brand managers and SME owners cannot overlook.
Whether it’s a product launch, trade show, conference, or promotional event, live experiences offer unique opportunities for brands to create memorable interactions and forge lasting connections with consumers. Mastering the art of event marketing is essential for marketers, brand managers, and SME owners looking to stand out and make an impact in their respective industries.
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