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CASE STUDY: Malibu and GoSpook, “A Bit Of Sunshine”

Augmented Reality (AR) technology has revolutionised the way brands engage with consumers, blurring the lines between physical and digital experiences. AR advancements have not only transformed advertising but have also had a profound impact on culture, shaping how people interact with brands and consume content.

A Guide To Unlocking Success Through Event Marketing

Whether it’s a product launch, trade show, conference, or promotional event, live experiences offer unique opportunities for brands to create memorable interactions and forge lasting connections with consumers. Mastering the art of event marketing is essential for marketers, brand managers, and SME owners looking to stand out and make an impact in their respective industries.

Marketers And Artificial Neurons: Embracing Future Tech And Making It Work For You

In recent years, the convergence of neuroscience and technology has led to remarkable advancements in artificial intelligence (AI) and machine learning. One such breakthrough is the development of artificial neurons on silicon chips, which mimic the functionality of biological neurons and hold immense potential for revolutionising various industries, including marketing and brand management.

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