Calculating And Increasing Customer Value

In many cases what we do to market our brand will be received differently in the mind of different customers. Even if our audience is segmented, within that segment individuals will have their own perspectives and each customer will have their own idea of value associated with our brand.

Why Marketers Need To Embrace Digital Community Building

Everyday people around the world have been empowered to create and distribute their own content, bypassing traditional gatekeepers such as media organisations or publishing companies. This shift has been facilitated by the rise of social media platforms and digital technologies, which give everyone the tools do what they love and share it with the world.

How To Use Gamification in Marketing Like a Pro

In the ever-evolving world of marketing brands are constantly seeking innovative ways to engage their audience and leave a lasting impact. One strategy that has gained significant traction in recent years is gamification.

Case Study: TAG Heuer Carrera 6Oth Anniversary

As a brand that has been cherished by a certain type of audience, and coveted by all the rest, how do make an impact after 60 years of what most will call “perfection”? If you’re a luxury watch brand famous for elegance and class, you hire the storytellers behind John Wick, of course!