#digital

Adapting to the Voice-Activated World

Voice-activated technology has the potential to be seamlessly integrated into our daily lives, enhancing convenience and efficiency in various domains. Household appliances, such as smart speakers and thermostats, now respond to voice commands, allowing users to control their environment hands-free.

Case Study: Heinz and Absolut Vodka’s #AbsolutelyHeinz Campaign

In March 2023, Heinz and Absolut Vodka unveiled a collaborative campaign in the UK for a limited-edition product: Heinz x Absolut Tomato Vodka Pasta Sauce. This unexpected partnership was inspired by viral trends on social media, particularly the resurgence of pasta alla vodka, famously popularised by Gigi Hadid’s Instagram recipe.

The Age of Audio – Your Introduction To Voice Marketing

The concept of Voice Marketing stems from significant technological advancements over the past few decades. The journey began with the development of voice recognition systems in the mid-20th century. Early efforts like IBM’s Shoebox in the 1960s and Dragon NaturallySpeaking in the 1990s set the stage for machines to interpret human speech.

whatsapp-icon