The Cadbury “Good Luck Girls” campaign was a resounding success, achieving its goals of raising awareness about the gender disparity in education while maintaining Cadbury’s brand values of joy and inclusivity. The campaign’s success can be attributed to its powerful storytelling, strategic partnerships, and multi-platform engagement.
It’s 2023 and the marketing landscape is changing. Thanks to social media and accessible tools like Google Analytics, Wix, and Meta’s suite of platforms and software there are so many opportunities to thrive.
In today’s hyper-connected world, digital marketing has emerged as the cornerstone of modern business strategy. It encompasses a vast array of online tools and techniques designed to reach, engage, and convert customers.
Just a handful of decades ago international travel was new and wonderous, bringing with it obstacles and inconveniences that required intensive planning – remember traveller’s cheques and international calling cards for pay phones? Today, thanks to the advancements in the travel and almost all other industries, (thank you banks and cell phones) international travel is now much simpler.
