A fundamental principle in behavioural economics emphasises the significance of reducing friction in the decision-making process.
By acknowledging the dynamic nature of reality as a spectrum rather than a fixed point, as described in the Amos Tversky quote, we are compelled to reevaluate traditional paradigms and embrace a more fluid understanding of human experiences.
Maya Angelou’s insight serves as a potent reminder that in the grand tapestry of human interactions, emotions reign supreme. It is not rationality, but emotions, that colour our memories and shape our perceptions.
The most potent promotional force is not found in flashy campaigns or catchy slogans but in the resounding voices of satisfied customers.
USA
UK
AMSTERDAM
ITALY
DUBAI
SWEDEN
EGYPT
SA
