Which tech tools can marketers absolutely not live without? There are so many platforms and a variety of different types of software and apps available to help marketers do their best to connect with our audience and get our brand name out there. Many times, a single company will make a suite of products that all complement each other and are easily available and even easier to use.
We previously spoke about defining your purpose statement, email marketing strategies, and audience profiling. All of these are important foundational elements for your brand before you start any type of content marketing strategy.
Kallidus is a UK based software development company. They offer a suite of HR and L&D software that supports the entire employee lifecycle. People success is at the heart of everything they do. This case study from August last year appears on their website.
Every business needs a brand persona. Doing any work be it sales, marketing, PR, business development or refining and defining your products and services you need to know who you are as a brand so that your audience can connect to you. Today’s consumers, more than ever, desire authentic connection, so you want to have deep roots and always show them who you are. After that everything else must be just as curated and calculated, from who exactly your audience is, to your logo, brand identity, and communication strategy – it all stems from your Brand Persona.
