The arsenal of tools at a marketer’s disposal plays a pivotal role in shaping success and crafting a compelling narrative and delivering it effectively to your audience requires not just creativity but also the right set of instruments.
The reciprocity principle, a fundamental aspect of human interaction, illuminates the dynamics of give and take in various contexts, shaping relationships and influencing behaviours.
For behaviour to occur, three elements must converge: motivation, ability, and triggers. Motivation alone is not enough; it needs to be accompanied by the ability to perform the behaviour and a well-timed trigger to prompt action.
A fundamental principle in behavioural economics emphasises the significance of reducing friction in the decision-making process.
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