Setting Yourself Up For Success with a Content Calendar
Inconsistent marketing messaging can lead to several negative effects for a brand, including confusion among its audience, weakened brand identity, and diminished trust. When a brand fails to deliver a unified message, consumers may struggle to understand what the brand stands for, leading to disengagement and a fractured brand image.
Adapting to the Voice-Activated World
Voice-activated technology has the potential to be seamlessly integrated into our daily lives, enhancing convenience and efficiency in various domains. Household appliances, such as smart speakers and thermostats, now respond to voice commands, allowing users to control their environment hands-free.
Sci-Motional Branding
By uncovering how feelings influence perception, loyalty, and purchasing behaviour brands can tap into the emotional core that forges powerful connections. Examining principles from neuroscience, psychology, and behavioural economics will give valuable insight into the ways brands craft experiences that resonate deeply with consumers. Grasping the science behind emotional triggers provides strategic value and guidance on harnessing emotions to create meaningful and memorable consumer relationships.
Case Study: Heinz and Absolut Vodka’s #AbsolutelyHeinz Campaign
In March 2023, Heinz and Absolut Vodka unveiled a collaborative campaign in the UK for a limited-edition product: Heinz x Absolut Tomato Vodka Pasta Sauce. This unexpected partnership was inspired by viral trends on social media, particularly the resurgence of pasta alla vodka, famously popularised by Gigi Hadid’s Instagram recipe.
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