Back To Basics – CTA Refresh For Novice and Expert Marketers
A great ad grabs attention, builds interest, and creates desire—but without a clear Call To Action (CTA) all that effort could go to waste. A CTA is your audience’s next step. It’s the bridge between interest and action. Without it, even the most compelling content might leave your audience wondering, What should I do next?
How You Can Elevate Your Marketing Game With Social Listening
Gone are the days of relying solely on traditional advertising channels and static customer feedback. Today, the consumer is the loudest voice in the room, and that voice lives on social media, review sites, forums, and other digital platforms. This is where Social Listening comes into play—a modern marketer’s secret weapon to stay competitive in an ever-evolving industry.
Case Study: Dolph Lundgren Deepfake for Old Spice’s Homage to 80’s Action
The Deepfaked Dolph Lundgren campaign by Old Spice set a new standard for creative use of technology in advertising. By combining deepfake AI with their signature humor, Old Spice managed to create a campaign that not only entertained but also engaged audiences on a deeper level.
The Clean Tech Movement: A Path to a Greener Future for Brands and Marketers
In the past few years, the focus on clean technology and sustainable practices has evolved beyond being just another trend. As environmental concerns continue to dominate headlines, consumers are demanding that companies step up and become more eco-conscious in their approach to business.
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