If you’re struggling to see results from your marketing strategies, consider this: are you optimising for immediate sales? Are you prioritising linear methods? Do you have a direct-response mentality?
We’ve spoken about Content Marketing fundamentals before. But when this strategy is implemented properly it will probably take a handful of years to see the results you’re planning. Content marketing is supposed to grow your reputation over a long period of time, and this will result in attracting the right types of clients to you.
Marketing is a fascinating and fast paced industry. As marketers, brand managers and SME owners we are always consuming content that will help us sharpen our tools, hone our skills and reach our goals.
Today’s consumer wants to connect with brands who have the same values. Authenticity, a personal touch and sustainability are on the minds of all of our audiences. How did H&M take this information and integrate it into their value proposition.