Science-Fiction Becomes Reality: Textile Technology And What It Means For Marketers
The origins of smart textiles can be traced back to early experiments with conductive threads in the 1980s. However, the technology truly began to gain traction in the early 2000s, when researchers started embedding sensors and actuators directly into fabric.
Case Study: Hot Fudge Sundae Sparkling Water by Liquid Death x Van Leeuwen
Liquid Death and Van Leeuwen Ice Cream, two innovative brands known for their unique approach to consumer goods, joined forces to create a bold and unconventional product collaboration.
Maximising Success Through Customer Feedback and Relationship Management
Customer feedback provides invaluable insights into the customer experience. It allows brands to understand what is working, what isn’t, and where improvements are needed. This feedback is crucial for product development, service enhancements, and overall business strategy.
Marketers As Agents For Positive Change: Helping Audiences Understand Your Impact
In the world of marketing, the term “solution” refers to the value a brand provides to its customers through its products or services. It is the answer to a customer’s problem, a way to fulfill a need or desire. However, in an increasingly competitive market, merely offering a solution isn’t enough.