Nudge Customers Closer To Purchase With Retargeting
Every marketer wants to avoid wasted ad spend, low conversion rates, and lost opportunities to re-engage warm leads who have already interacted with a brand. Without retargeting, potential customers who showed interest but didn’t take immediate action may be left behind, reducing the overall efficiency of the sales funnel.
The Role of IoT in Marketing: A New Data Frontier
As the Internet of Things (IoT) becomes more deeply integrated into daily life, failing to understand and adopt IoT tools can mean that marketers and brands alike are left living in a different world to that of the audiences they need to communicate with.
Vision in Action
Purpose is the spark; creativity is the flame. The transformative potential of purpose-fuelled creativity is undeniable. Exploring the synergy between purpose and innovation highlights the ways in which aligning creative efforts with a strong mission can lead to authentic connections with audiences and lasting impact.
Case Study: The Movie, “Barbie”.
The marketing campaign for Barbie (2023) was one of the most comprehensive and culturally dominant promotional efforts in recent film history. Warner Bros. Studios, in collaboration with Mattel and director Greta Gerwig, executed a campaign that turned the film into a full-scale cultural event, transcending traditional movie marketing.
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