ARTICLE 2 Living Concrete

How Can “Living Concrete” (And Other Future Tech) Benefit Marketers?

As marketers, brand managers and SME owners we must always act with our audience in mind. Yes, we have unique customer profiles detailing the specific pain points and motivations of all different types of customers that can come into contact with our brand, but as Gen Z enter the workforce and their buying power increases we need to pay special attention to what they are passionate about as a whole.


Calculating And Increasing Customer Value

In many cases what we do to market our brand will be received differently in the mind of different customers. Even if our audience is segmented, within that segment individuals will have their own perspectives and each customer will have their own idea of value associated with our brand.


Why Marketers Need To Embrace Digital Community Building

Everyday people around the world have been empowered to create and distribute their own content, bypassing traditional gatekeepers such as media organisations or publishing companies. This shift has been facilitated by the rise of social media platforms and digital technologies, which give everyone the tools do what they love and share it with the world.