Quite simply – because it will impact what we do, how we do it and who we do it for. Previous articles have touched on a few remarkable advances in AI, before we check out a few more let’s recap.
The modern marketer knows that they have to make use of multiple methods and strategies to successfully market their brand. We use data and analytics to make smart choices and gain insights into what our customers are doing and how and why they are doing it. We optimise our website experience, making sure those who need us find us, and we convert those with a strong interest in our brand and products into loyal customers who keep coming back. We personalise our content so that our customers truly find value. And we run digital campaigns to get the word out on what we are doing for our customers so they can experience all we have to offer.
In 2011 the minds behind Figma had a vision, that companies would redesign the way that they design. Now, the all-in-one design platform has succeeded in building design tools right into the web and has paved the way for real time collaboration and sped up workflows for the design of user interfaces, websites and mobile apps.
As a marketer, brand manager or SME owner you know that video content where experts speak about advancements in their field, industry news, or simply what excites them about their job, are among the top performing engagement content. We all work with those experts and some of us ARE those experts. However, when the camera gets turned on, the charm, charisma, and infectious real-life excitement seems to drain away.