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Turn Content Marketing Into Attraction Marketing

We’ve spoken about Content Marketing fundamentals before. But when this strategy is implemented properly it will probably take a handful of years to see the results you’re planning. Content marketing is supposed to grow your reputation over a long period of time, and this will result in attracting the right types of clients to you.

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Elements of a Marketing Strategy Roundup

Marketing is a fascinating and fast paced industry. As marketers, brand managers and SME owners we are always consuming content that will help us sharpen our tools, hone our skills and reach our goals.

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Case Study: H&M And Their Sustainability Initiatives

Today’s consumer wants to connect with brands who have the same values. Authenticity, a personal touch and sustainability are on the minds of all of our audiences. How did H&M take this information and integrate it into their value proposition.

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The Tough Side Of Tech – Knowing When To Call It

Have you heard of X – the moonshot factory? X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of people around the globe. A division of Google LLC, founded in 2010, they take a creative and people-centred approach to the objectives and processes of a traditional corporate research lab.

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