Case Studies

Humans worldwide have learned a lot from the global pandemic. The time where we all had to keep our distance and self-isolate for the safety of everyone won’t soon be forgotten and neither will the the lessons we learned about health and safety. Successful marketing campaigns during this time are a little more special as they showcase the ability of marketers to adapt to their environment by picking up on what exactly the public needs and delivering. Let’s see how Budweiser did just that.

Kallidus is a UK based software development company. They offer a suite of HR and L&D software that supports the entire employee lifecycle. People success is at the heart of everything they do. This case study from August last year appears on their website.

We stand on the shoulders of giants. Everything that we have accomplished in our careers, social, and personal lives have been paved by great people who came before us. So, as marketers, SME owners and brand managers let’s see how our peers in the industry have taken how we do things to the next the level.

If you’re a seasoned professional, sometimes certain terms can throw you for a loop. As the younger generation is introduced to our workforce, we see a resurgence of old ideas repackaged for a new generation, or an old generation that has access to new technologies.