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Case Studies

Enjoy, It’s Beautiful – Subverting Expectations With KFC, Spain

A keyword in the marketing industry is authenticity. More and more we embracing the idea that not everything has to be perfect and polished. KFC embodied this realisation with the help of PS21, an independent creative company based in Spain. PS21 believes that, to make ideas that change everything, putting creativity at the center of all you do is key. That’s why, according to them, they don’t do advertising, they use the transformative power of creativity to evolve society.

Case Study: How Starbucks Used Community Marketing

We all want to give our customers the most authentic and genuine experience. We believe in our brands, and we know the value that it can add to their lives, so we share who we are and what we do in ways that will create connections with them and forge long term loyalty.

A Case Study That Made The Tough Of A Bad Situation

Humans worldwide have learned a lot from the global pandemic. The time where we all had to keep our distance and self-isolate for the safety of everyone won’t soon be forgotten and neither will the the lessons we learned about health and safety. Successful marketing campaigns during this time are a little more special as they showcase the ability of marketers to adapt to their environment by picking up on what exactly the public needs and delivering. Let’s see how Budweiser did just that.

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