As a brand that has been cherished by a certain type of audience, and coveted by all the rest, how do make an impact after 60 years of what most will call “perfection”? If you’re a luxury watch brand famous for elegance and class, you hire the storytellers behind John Wick, of course!
Today’s consumer wants to connect with brands who have the same values. Authenticity, a personal touch and sustainability are on the minds of all of our audiences. How did H&M take this information and integrate it into their value proposition.
A keyword in the marketing industry is authenticity. More and more we embracing the idea that not everything has to be perfect and polished. KFC embodied this realisation with the help of PS21, an independent creative company based in Spain. PS21 believes that, to make ideas that change everything, putting creativity at the center of all you do is key. That’s why, according to them, they don’t do advertising, they use the transformative power of creativity to evolve society.
We all want to give our customers the most authentic and genuine experience. We believe in our brands, and we know the value that it can add to their lives, so we share who we are and what we do in ways that will create connections with them and forge long term loyalty.
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