Have you heard of X – the moonshot factory? X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of people around the globe. A division of Google LLC, founded in 2010, they take a creative and people-centred approach to the objectives and processes of a traditional corporate research lab.
In order for a marketing strategy to be effective, it is imperative that a competitor analysis is conducted in order to gain valuable insights into the competitive landscape. This allows businesses to understand their position relative to their competitors and create marketing strategies that are more effective.
A keyword in the marketing industry is authenticity. More and more we embracing the idea that not everything has to be perfect and polished. KFC embodied this realisation with the help of PS21, an independent creative company based in Spain. PS21 believes that, to make ideas that change everything, putting creativity at the center of all you do is key. That’s why, according to them, they don’t do advertising, they use the transformative power of creativity to evolve society.
As marketers, SME owners or brand managers we do a lot. And most of what we do is for our customer. We want to share our brand message with them, educate them on our products and services and add value to their lives through creating an authentic connection with them. Of course we all have creative ideas on how to achieve this, but how do we know if those ideas are working? We implement Key Performance Indicators.
