LinkedIn is the world’s largest professional networking platform. They aim to create economic opportunity and make the world’s workforce more productive and successful. The addition of their integrated Marketing Solution service did just that.
Email marketing is one of the most important yet misunderstood tools for marketers today. It’s a fast-paced world and many people struggle to keep a schedule, stay in the know and achieve all they need to get done in a single day.
Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.
Marketers and Brand Managers are in a unique position. They need to be comfortable in the creative and operations aspects of a business – on the one hand, making sure that all activities stay true to the heart of the brand and on the other, playing a role in improving the bottom line.
Just like many of us were first introduced to deepfakes by way of social media trends or seemingly silly apps, at first AI Image Generators seems like just a toy, a way to pass the time on your smart phone.
In every industry we will use words terms and phrases in a particular way that others might not understand. In marketing when we say “account” we mean our client. The term “account manager” refers to the person (the manager) who maintains a relationship with the client (the account).
The first person to live up to age 1000 is likely to be alive today. As a human being living in this wonderful world full of progress and opportunity that is an amazing sentence to read. But as a marketer trying to do the best for your brand and your audience what does that sentence have to do with you?
The number one rule as a marketing manager, brand manager or SME owner is respect between you and your marketing team. Be it your inhouse team, or if you have a specialised, outsourced marketing agency like Nucleus Vision. Respect and trust are earned during tough times and tight deadlines.
To let employees know they’re appreciated, CEOs should write a note to them. Once in a while, surprise your readers with a note from the big boss. It doesn’t have to be a weekly or even monthly feature.
There’s a good chance you’ve got some incredible teams at your company. By including a newsletter feature, you can recognize their hard work. Do a team spotlight piece in your newsletter to highlight exciting projects, wrap-ups, awards, and more.
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