In 2011 the minds behind Figma had a vision, that companies would redesign the way that they design. Now, the all-in-one design platform has succeeded in building design tools right into the web and has paved the way for real time collaboration and sped up workflows for the design of user interfaces, websites and mobile apps.
As a marketer, brand manager or SME owner you know that video content where experts speak about advancements in their field, industry news, or simply what excites them about their job, are among the top performing engagement content. We all work with those experts and some of us ARE those experts. However, when the camera gets turned on, the charm, charisma, and infectious real-life excitement seems to drain away.
Technology is progressing at a rapid rate! Just over a month ago we published a story called: Should Marketers Use Artificial Intelligence (Ai) Image Generation. We told you who the leader in advancing this technology is, and a few other companies who are trying their hand at it too. Now, a new player has entered game, but with a new perspective.
You have an amazing product or service and there are people out there who need it and are waiting to buy it from you. But they’re not going to find you. You have to find them. That’s why you have to know WHO your audience is, in order for you to find them.
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