As marketers, SME owners or brand managers we do a lot. And most of what we do is for our customer. We want to share our brand message with them, educate them on our products and services and add value to their lives through creating an authentic connection with them. Of course we all have creative ideas on how to achieve this, but how do we know if those ideas are working? We implement Key Performance Indicators.
Certain technology and devices are so much a part of our daily lives that we almost forget that we survived without it. As we discussed in our article about the multi-generational workforce almost everyone in any industry has lived through big changes in how we do things. We all fondly tell the younger generation “back in my day”, but an emerging trend in tech means that they’ll most likely get to experience that for themselves.
We all want to give our customers the most authentic and genuine experience. We believe in our brands, and we know the value that it can add to their lives, so we share who we are and what we do in ways that will create connections with them and forge long term loyalty.
Apps are the language of our consumers. A key rule in marketing is to be where your customers are and if your customers are always on their mobile phones, then that’s where you should be. And although the value of encouraging the youth to learn to code can never be understated – the world moving in a more digital direction after all – those of us who are already entrenched in an industry that started off analogue have to keep up by using tools that make navigating the digital world more efficient for our objectives and success.
