Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.
Marketers and Brand Managers are in a unique position. They need to be comfortable in the creative and operations aspects of a business – on the one hand, making sure that all activities stay true to the heart of the brand and on the other, playing a role in improving the bottom line.
The first person to live up to age 1000 is likely to be alive today. As a human being living in this wonderful world full of progress and opportunity that is an amazing sentence to read. But as a marketer trying to do the best for your brand and your audience what does that sentence have to do with you?
The number one rule as a marketing manager, brand manager or SME owner is respect between you and your marketing team. Be it your inhouse team, or if you have a specialised, outsourced marketing agency like Nucleus Vision. Respect and trust are earned during tough times and tight deadlines.
