Case Study – LinkedIn Helps Adobe Go Virtual

LinkedIn is the world’s largest professional networking platform. They aim to create economic opportunity and make the world’s workforce more productive and successful. The addition of their integrated Marketing Solution service did just that.

Subject Lines In Email Marketing – How To Get It Right

Email marketing is one of the most important yet misunderstood tools for marketers today. It’s a fast-paced world and many people struggle to keep a schedule, stay in the know and achieve all they need to get done in a single day.

Marketers and the Multi-Generational Workforce

Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.

Using 3D Printing Tech to Market Your Brand

Marketers and Brand Managers are in a unique position. They need to be comfortable in the creative and operations aspects of a business – on the one hand, making sure that all activities stay true to the heart of the brand and on the other, playing a role in improving the bottom line.

Is Account Based Marketing (ABM) Right For Your Marketing Strategy?

In every industry we will use words terms and phrases in a particular way that others might not understand. In marketing when we say “account” we mean our client. The term “account manager” refers to the person (the manager) who maintains a relationship with the client (the account).

What Does The Impact Of 4IR On The Workplace Mean For Marketing?

The first person to live up to age 1000 is likely to be alive today. As a human being living in this wonderful world full of progress and opportunity that is an amazing sentence to read. But as a marketer trying to do the best for your brand and your audience what does that sentence have to do with you?

Does Your Agency Do This?

The number one rule as a marketing manager, brand manager or SME owner is respect between you and your marketing team. Be it your inhouse team, or if you have a specialised, outsourced marketing agency like Nucleus Vision. Respect and trust are earned during tough times and tight deadlines.

Employee Newsletter Tips Part 4

To let employees know they’re appreciated, CEOs should write a note to them. Once in a while, surprise your readers with a note from the big boss. It doesn’t have to be a weekly or even monthly feature.

Employee Newsletter Tips Part 3

There’s a good chance you’ve got some incredible teams at your company. By including a newsletter feature, you can recognize their hard work. Do a team spotlight piece in your newsletter to highlight exciting projects, wrap-ups, awards, and more.