Kallidus is a UK based software development company. They offer a suite of HR and L&D software that supports the entire employee lifecycle. People success is at the heart of everything they do. This case study from August last year appears on their website.
Every business needs a brand persona. Doing any work be it sales, marketing, PR, business development or refining and defining your products and services you need to know who you are as a brand so that your audience can connect to you. Today’s consumers, more than ever, desire authentic connection, so you want to have deep roots and always show them who you are. After that everything else must be just as curated and calculated, from who exactly your audience is, to your logo, brand identity, and communication strategy – it all stems from your Brand Persona.
At Nucleus Vision we use insights and data to help build your brand and your strategy for marketing that brand. The pillars of marketing will always be constant. Yes, there are new and exciting tech tools to help make marketing more creative and interactive, but we use these tools to build on the basics.
It’s not a buzzword, it’s an essential element of our marketing strategy – personalization. We have to talk to customers on their level. We have to engage with them in a way that is meaningful to them. We use our brand language, but we communicate in ways that relate to our audience. That’s why we segment. We tailor our message according to the types of customers.
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