The concept of Voice Marketing stems from significant technological advancements over the past few decades. The journey began with the development of voice recognition systems in the mid-20th century. Early efforts like IBM’s Shoebox in the 1960s and Dragon NaturallySpeaking in the 1990s set the stage for machines to interpret human speech.
As marketers, brand managers and SME owners, we’ve all seen trends come and go, but one thing remains constant: customers drive business success. Net Promoter Score is a metric that measures customer loyalty and satisfaction by asking one simple question.
Clicks have been the currency of digital marketing since the early days of the internet. In the late 1990s and early 2000s, the rise of search engines like Google introduced Click-Through Rate (CTR) as a critical measure of success. CTR refers to the percentage of people who see an ad or search result and click on it, driving traffic to a specific webpage.
The Beer Badge campaign by Corona, created in collaboration with the VML agency, is an innovative example of how brands use gamification and experiential marketing to engage their audience. In the competitive beer market, brands like Corona are blending creativity, cultural relevance, and interactive technology to connect with their consumers on a deeper level.
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