A Marketing Strategy In Disguise – The Secret Power Of Podcasts
As a versatile form of content, podcasts offer a unique opportunity to connect with listeners on a personal level, providing valuable insights, entertainment, and information while reinforcing brand messaging and values. The rise of podcasts can be attributed to several factors, including the increasing accessibility of smartphones and mobile devices, the popularity of streaming platforms and apps, and the growing demand for on-the-go entertainment and information.
Twinning Just Went Digital – How To Use This Tech To Your Advantage
Originating from the aerospace industry in the early 2000s, digital twins are making their mark. A digital twin is a virtual replica of a physical object, process, or system. Using the virtual replicas, we can then adjust variables at fraction of the cost of real-world experiments to study the effects of twinning.
CASE STUDY: Malibu and GoSpook, “A Bit Of Sunshine”
Augmented Reality (AR) technology has revolutionised the way brands engage with consumers, blurring the lines between physical and digital experiences. AR advancements have not only transformed advertising but have also had a profound impact on culture, shaping how people interact with brands and consume content.
Getting Actionable Insights With Media Monitoring Tools
Monitoring media coverage and tracking brand mentions across various channels are essential components of effective strategies that marketers, brand managers and SME owners cannot overlook.
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