STORY Website Banner week 3

Is Account Based Marketing (ABM) Right For Your Marketing Strategy?

In every industry we will use words terms and phrases in a particular way that others might not understand. In marketing when we say “account” we mean our client. The term “account manager” refers to the person (the manager) who maintains a relationship with the client (the account).

STORY Website Banner week 2

What Does The Impact Of 4IR On The Workplace Mean For Marketing?

The first person to live up to age 1000 is likely to be alive today. As a human being living in this wonderful world full of progress and opportunity that is an amazing sentence to read. But as a marketer trying to do the best for your brand and your audience what does that sentence have to do with you?

STORY Website Banner week 1

Does Your Agency Do This? True Support From Your Marketing Team!

The number one rule as a marketing manager, brand manager or SME owner is respect between you and your marketing team. Be it your inhouse team, or if you have a specialised, outsourced marketing agency like Nucleus Vision. Respect and trust are earned during tough times and tight deadlines.


Employee Newsletter Tips Part 4

To let employees know they’re appreciated, CEOs should write a note to them. Once in a while, surprise your readers with a note from the big boss. It doesn’t have to be a weekly or even monthly feature.