A Catalyst for Change
Much like a single match igniting a roaring fire, profound change can come from humble actions. By examining the principles of scalability, resourcefulness, and human-centred design, you can highlight the potential of seemingly minor interventions to solve complex challenges, inspire communities, and drive systemic change. Explore the idea that impactful change often starts small – with a single step, a spark of creativity, or an unconventional perspective – and can catalyse extraordinary results.
Case Study: The Corona Beer Badge
The Beer Badge campaign by Corona, created in collaboration with the VML agency, is an innovative example of how brands use gamification and experiential marketing to engage their audience. In the competitive beer market, brands like Corona are blending creativity, cultural relevance, and interactive technology to connect with their consumers on a deeper level.
The Future Is Small, But The Impact Is Big – Nano Tech For Marketers
Long before nano technology became a scientific reality, it captured the imagination of writers and filmmakers. Science fiction works like Michael Crichton’s Prey and movies like Iron Man and Big Hero 6 envisioned nanoscale robots capable of repairing damaged tissues, building complex structures, or even enhancing human capabilities.
Back To Basics – CTA Refresh For Novice and Expert Marketers
A great ad grabs attention, builds interest, and creates desire—but without a clear Call To Action (CTA) all that effort could go to waste. A CTA is your audience’s next step. It’s the bridge between interest and action. Without it, even the most compelling content might leave your audience wondering, What should I do next?
