Discovering Catalysts That Transforms Mere Motivation Into Impactful Behaviour
For behaviour to occur, three elements must converge: motivation, ability, and triggers. Motivation alone is not enough; it needs to be accompanied by the ability to perform the behaviour and a well-timed trigger to prompt action.
Forget The Smoke And Mirrors! Why Complicate When You Can Simplify
A fundamental principle in behavioural economics emphasises the significance of reducing friction in the decision-making process.
The Multiverse Of Marketing: Considering Possible Trajectories For Dynamic Strategies
By acknowledging the dynamic nature of reality as a spectrum rather than a fixed point, as described in the Amos Tversky quote, we are compelled to reevaluate traditional paradigms and embrace a more fluid understanding of human experiences.
The Quest To Be Ineffable: Inspiring Emotions Beyond Just Words
Maya Angelou’s insight serves as a potent reminder that in the grand tapestry of human interactions, emotions reign supreme. It is not rationality, but emotions, that colour our memories and shape our perceptions.
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