Seizing The Moment: How Oreo Went Viral Without Even Trying And What You Can Learn From Them
Oreo’s Dunk In The Dark campaign serves as a testament to the power of real-time marketing and creative content in driving brand engagement and visibility. By seizing a fleeting opportunity during a major cultural event, Oreo was able to generate buzz, spark conversations, and reinforce its brand identity in a cost-effective manner.