Case Studies

The “Jake from State Farm” campaign is one of the most successful and enduring advertising initiatives in modern marketing.

The “Got Milk?” campaign, launched by the California Milk Processor Board (CMPB) in 1993, became one of the most iconic advertising campaigns in history. Its simple yet memorable slogan resonated with audiences across the United States, driving milk consumption and embedding itself in pop culture.

In March 2023, Heinz and Absolut Vodka unveiled a collaborative campaign in the UK for a limited-edition product: Heinz x Absolut Tomato Vodka Pasta Sauce. This unexpected partnership was inspired by viral trends on social media, particularly the resurgence of pasta alla vodka, famously popularised by Gigi Hadid’s Instagram recipe.

The Beer Badge campaign by Corona, created in collaboration with the VML agency, is an innovative example of how brands use gamification and experiential marketing to engage their audience. In the competitive beer market, brands like Corona are blending creativity, cultural relevance, and interactive technology to connect with their consumers on a deeper level.