The Deepfaked Dolph Lundgren campaign by Old Spice set a new standard for creative use of technology in advertising. By combining deepfake AI with their signature humor, Old Spice managed to create a campaign that not only entertained but also engaged audiences on a deeper level.
The ALS Ice Bucket Challenge took the world by storm in the summer of 2014, becoming a viral sensation that not only raised awareness for amyotrophic lateral sclerosis (ALS) but also inspired millions of people to donate to ALS research.
Liquid Death and Van Leeuwen Ice Cream, two innovative brands known for their unique approach to consumer goods, joined forces to create a bold and unconventional product collaboration.
Discover’s “Catch The Referee” campaign successfully leveraged a culturally relevant theme to create an engaging and interactive marketing initiative. By combining innovative concepts with strategic cross-platform deployment and real-time engagement, Discover was able to capture the public’s attention, drive conversations, and increase both brand engagement and conversions.
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