Case Studies

The collaboration between Arsenal Football Club and Adidas has redefined the boundaries between sport and fashion, blurring the lines between the pitch and the pavement. More than just kit launches, the campaigns have become powerful cultural moments that unite players and fans in a shared sartorial identity.

The “Jake from State Farm” campaign is one of the most successful and enduring advertising initiatives in modern marketing.

The “Got Milk?” campaign, launched by the California Milk Processor Board (CMPB) in 1993, became one of the most iconic advertising campaigns in history. Its simple yet memorable slogan resonated with audiences across the United States, driving milk consumption and embedding itself in pop culture.

In March 2023, Heinz and Absolut Vodka unveiled a collaborative campaign in the UK for a limited-edition product: Heinz x Absolut Tomato Vodka Pasta Sauce. This unexpected partnership was inspired by viral trends on social media, particularly the resurgence of pasta alla vodka, famously popularised by Gigi Hadid’s Instagram recipe.