The ALS Ice Bucket Challenge took the world by storm in the summer of 2014, becoming a viral sensation that not only raised awareness for amyotrophic lateral sclerosis (ALS) but also inspired millions of people to donate to ALS research.
Liquid Death and Van Leeuwen Ice Cream, two innovative brands known for their unique approach to consumer goods, joined forces to create a bold and unconventional product collaboration.
Discover’s “Catch The Referee” campaign successfully leveraged a culturally relevant theme to create an engaging and interactive marketing initiative. By combining innovative concepts with strategic cross-platform deployment and real-time engagement, Discover was able to capture the public’s attention, drive conversations, and increase both brand engagement and conversions.
A campaign that is likely to have a lasting impact on the marketing industry by demonstrating the power of embracing a brand’s unique characteristics and using them to drive engagement is Marmite’s “Mind Control” campaign.
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