Deepfakes in Marketing
As AI innovation progresses conversations around deepfakes present an opportunity for marketers to rewire perceptions as they strive for authenticity.
As AI innovation progresses conversations around deepfakes present an opportunity for marketers to rewire perceptions as they strive for authenticity.
Coca-Cola has continuously evolved to stay relevant across generations. One of its most enduring and human-centric campaigns, “Share A Coke,” captured hearts around the world by transforming a universal product into a personal experience.
In a world increasingly driven by visual content, bland or poorly designed materials risk being overlooked, misunderstood, or dismissed entirely. Ignoring the importance of creating engaging visuals can significantly weaken the impact of marketing campaigns.
In an age where audiences are overwhelmed by content and constantly bombarded with information, brands that use storytelling can gain emotional resonance and relevance. Neglecting the power of storytelling in marketing can lead to campaigns that feel flat, disconnected, and forgettable.
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