The Deepfaked Dolph Lundgren campaign by Old Spice set a new standard for creative use of technology in advertising. By combining deepfake AI with their signature humor, Old Spice managed to create a campaign that not only entertained but also engaged audiences on a deeper level.
In the past few years, the focus on clean technology and sustainable practices has evolved beyond being just another trend. As environmental concerns continue to dominate headlines, consumers are demanding that companies step up and become more eco-conscious in their approach to business.
Brand managers, SME owners and marketers of all types are always searching for effective ways to grow their customer base, increase brand loyalty, and generate trust. Turn your satisfied customers into brand ambassadors, by implementing a referral program that encourages people who love your products or services to share them with their friends, family, or colleagues.
The modern consumer buying pool is wider than ever, spanning multiple generations, from Gen Z to Boomers, each generation has distinct preferences, making it increasingly difficult for marketers to create personalised campaigns that resonate with everyone.
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