#marketingtactics

The specific marketing tools marketers, brand managers and SME owners will find useful will depend on the strategy and goals of the company and the brand. But having a broad understanding of all the tools available will help us focus in on what we want to achieve and how to do so. At its core the efficient marketing strategy entails creating content, publishing content to various platforms, promoting that content so that as much of our audience as possible will get to see it and then analysing the effectiveness of those efforts.